Evolution of his carrier: Intro
In the early 1980s, Ronnie screwvala started his first venture in business of manufacturing toothbrush for MNCs
Then in the early 1990s established influential media and entertainment business by starting UTV corporation
In the 2000s he acquired Vijaya tv from liquor king Vijay Mallya and partnered with star tv
With his UTV cooperation Ronnie screwvala started offering a wide range of services like Making advertisement films, documentaries for airlines, Dubbing Hollywood live-action movies, and animation content in India, Setting up large post-production and special effects studio.
In 2006 he entered into different broadcasting tv networks For kids Hungama Bindass Indias first youth channel Bloomberg UTV for business news
He also worked as producer co-producer distributor for several movies in Bollywood
Entrepreneurship is a journey, not an outing.
You cant make a deal with yourself by saying I am going to try this for two years and see
Entrepreneurship is about living your life on your own terms.
When you fail in the first business, it shouldn’t worry you because it helps you to identify
Mistakes and motivates you to become stronger and ignites passion and winning spirit in you
If you can dream it, you can do it
Today our goal is not to teach talented people how to get a job but how to create thriving business entrepreneurs or professionals in a company
Even in today’s where developed countries are waking up the untrapped potential of entrepreneurship, but Indian ecosystem is such that parents think their children should get jobs not risk their family’s money and reputation in building their dream
Even today they respect their parents too much to go beyond their wishes
He started UTV with ₹37500 for basic rent and salaries.
Ronnie screwvala started his entrepreneurial journey when he was in 20’s he did theatre and front-of-tv anchoring, so to learn more he has flown to UK. his father was managing director of a company called j.l Morrison the makers of neva cream and personal care items, as the same time his dad was in London and told to take a tour of ADDISH HAIR AND TOOTH brush company, and for the first time he saw brand new machines about to install in toothbrush factory and he wanted to take it to India, and he asked the supervisor to rent the machines for sixty days with a smile. without a rupee in his pocket, no idea about the oral hygiene industry, no strategy to import these huge machines to India, after a healthy conversation with officials, and because of his dad kindness they agreed with the deal
in 1980 in Indian, some MNC of certain sectors are sourced production to small scale industries they couldn’t build themselves a manufacturing unit, for example, we think Colgate, p&g other companies make toothbrushes but they cont make on their own they are outsourcing orders from local manufacturers.
that means there is a market for his business and he fought hell to get appointments with companies to make an order for manufacturing brushes from him once he got the letter of intent to manufacture in 120 days
in 120 days period, he needs to find co-founder or CEO and send a technical engineer to London for 2 weeks for training and to learn how to operate the machine,
bring raw material, find company location
being electricity and government permission since he is clear that this, not the full-time occupation he needs to leverage or automate the process
and move ahead and after a delay of 40 days due to delay in permissions they started delivery of brushes
this tells instead of doing research and homework a lot start doing take action and start doing it
Deep knowledge comes and putting laser light focus on your dream
it help you to stay away from insecurities and fears that come in the way because he invested in good technology, he never went out of orders or customers
1 st year he manufactured 5 lakh brushes 2 year they started 40 lakh a month about five crore brushes a year they grow because of taking advantage of entering into the untapped market of India in 1980
in those days less than 15 per cent population ware using brushes most Indians use ayurvedic tree barks to scrub their teeth
even today it is less than 40%
Learning the most important skill communication is your fuel.
Communication for entrepreneurs involves much more than having the skill of clear and expressive speech, communication is an imp ingredient in the recipe of success it helps to establish an open, frank, transparent and non-political and build a culture in an organization it’s another form of currency, and it is results of how you use it and spend it.
An average we speak 1600 words every day, so every word counts and Every sentence makes a statement so let’s master the skill.
Overcoming the competition
when an entrepreneur enters a new sector or profession by starting a new business without full knowledge of domain the existing market players see you as outsiders
With full of grit and learning attitude, you need to overcome competition by solving a huge problem with your unique model.
Understand your consumers based on their location, age, gender, social-economic condition, and education status.
Importance of Groundwork
During the early 1980s when he started to sell cable tv connection today DTH to
People with no idea what remote is or never changing the TV channel
To sell his first connection they showed 1000 demos and 3000 door to door visits
So he shifted his campaign and targeted large hotels chains in the mission to set up a
Cable services in every hotel room and once people get habituated with service
Then scaled to individual houses
When you build the business we need to understand what moves the needle
So size scale vision of leader or founder plays a major role
you should know the direction and velocity of company
Inflection point should be pursued so stay restless
Failure is a comma, not a full stop.
The importance of picking the right team
The importance of acquiring domain knowledge